Developing a corporate identity involves more than simply creating a logo. The logo is part of a comprehensive design system that is aligned with brand and marketing strategies. Having this system in place will ensure a consistent visual presentation of your business across a variety of media. A consistent presentation helps to develop name recognition. The danger to business is when a hodge-podge collection of programming has been created - all featuring the corporate logo.
Read more in the Septow + Associates white paper, Corporate Identity: It's More Than a Logo. |
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