Banco Popular North America
A unique story is a tremendous asset when marketing financial services. To build awareness among mainland clients and prospects, Banco Popular chose to tell the story of its 100+ year history. Working with in-house marketers and archivists, we developed an inviting exhibit that was installed at their corporate offices. Engaging and easy to read, it traces the institution's key brand promises, pledged to customers, staff, and community, from its founding in 1893 through its vision for the 21st century. |
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